Photo Credit: Deborah Lee Marion, Golden Tones chorus

Communicate a clear MESSAGE.

  • The message is the answer to the question: “Why is creative aging essential to lives of older adults in the 21st century?”
  • Use data.
  • Tell compelling personal stories.
  • Tap into your NETWORK’s values and concerns.
  • Make your message VISIBLE.


  • Make an advocacy plan.
  • Get out of the art room/studio and into the community with your MESSAGE.
  • Capitalize on the “visual” part of the visual arts.
  • Show your NETWORK what creative aging, health and wellbeing, and engaged participation look like through exhibitions, media stories and community events.(HINT: The work and “voices” of your students are the most compelling.)

Activate an Advocacy NETWORK. (Hint: Look for a local creative aging ambassador!)

  • Identify and build an advocacy network. Action requires committed people. Include media, legislators, arts and aging decision makers and older adults.
  • Communicate your MESSAGE to your network.
  • Leverage your network to impact policy and budget.
  • Keep your network engaged by being VISIBLE.
  • Activate your network in times of crisis.(HINT: A older adult network can be your most effective advocacy tool. Think social networking.)